BEETLEJUICE
Beetlejuice is a 1988 American fantasy horror comedy film. The plot revolves around a recently deceased couple who, as ghosts haunting their former home, contact Beetlejuice, an obnoxious and devious "bio-exorcist" from the Netherworld, to scare away the house's new inhabitants.
The mission was to design an interactive web experience inspired by a movie I like.
I chose a linear Beetlejuice experience for the cult classic’s fans, to experience what it’s like to die and reach the afterlife in the movie’s world.
The visitor starts their journey by falling to their death!
Realizing they are “recently deceased”, the website first teaches them the afterlife rules. Then, they arrive to the afterlife waiting room, meet the other afterlife-dwellers from the movie, and learn about them.
In the end, they get a surprise visit by Beetlejuice himself, tricking them to regretfully summon him.
I curated a moodboard capturing the ambience of every dinstinct scene I wanted to reference to, studied the art direction and ambience extremely closely, up to material feel, detail and lighting.
Then I modeled and designed the environments in Cinema 4D,
rendered in Octane Render.
REFERENCE MOODBOARD
The journey begins by falling to your death:
It was important to me for the experience be immersive. For immersion, I like to have interesting interactions.
For example, in this part, after reading the rule “in case of emergency”, the visitor is then meant to follow the rule
and actually draw a door and knock three times to proceed.
I started by creating low fidelity mocks to determine the flow of the experience by stages in the following architecture:
Onboarding: the visitor dies, learns the rules of the afterlife.
The Waiting Room allowing you to learn about different afterlife dwellers (which you access from the last rule “In case of emergency knock 3 times”)
Beetlejuice appearing and tricking them, ending the experience with the option to share on different social medias.
